The IWC Agent Platform

Your own real estate platform.
Your face on the door.

The complete guide — what the platform does, what it costs, and how to drive every feature. Sales pitch, pricing, and the full user manual in one document.

Platform homepage with the featured agent

See it liveiwc-realtor-platform.vercel.app

Aaron Smalls · Integrity Web Creations asmalls@integritywebcreations.com · (843) 263-0072 · Beaufort, SC

1Why agents choose this platform The pitch, then every feature on the next two pages

The problem with portals

Zillow makes buyers loyal to Zillow.
Your platform makes them loyal to you.

Your portrait greets every visitor. Your name is on every listing, alert, message, and lead. Every hour a client spends here is an hour spent with your brand.

This is not an "IDX template site." It is a complete, custom-branded real estate platform — live MLS search, buyer and seller accounts, two-way client messaging, a marketing studio, and a private back office with a 28-tool kit — built and managed for one agent: you. A note on the demo: the coastal South Carolina brand, the three-market picker, the listings and imagery are demonstration data. Your deployment is themed to your brand, your market, and your inventory.

A client's account: your face, your updates, and a live message thread with you — not a portal's call center.

Your own web designer, on retainer

Here is the part no portal or template can match: the platform evolves around your business. Every feature in this guide exists because a working agent needed it. When you need something new — a tool, a page, a report, a campaign — you ask, and it gets built. Improvements that benefit every agent ship as platform updates included in your plan; work that is unique to your business is scoped and quoted flat, up front. You effectively have your own web designer for your business.

The IWC Agent Platform — Complete Guide · Integrity Web Creations · (843) 263-0072

Feature list

What your clients get

Every item below is live on the demo right now — nothing on this list is a mock-up or a "coming soon."

Search & discovery

Full MLS search — map, filters, keyword, saved searches
Plain-English search — "3 beds under $500k with a pool" becomes filters
Draw-an-area map search — drawn boundaries feed saved-search alerts
Lifestyle chips tuned to your market — waterfront, golf, acreage… hand-picked by you
Listing pages: photo galleries, price history, similar homes
Climate & flood-risk panel — plain-English zones, live FEMA data, shareable flood pages
Calculators + true all-in monthly cost on every listing
One-agent promise badge & listing-agent transparency
Open-houses page · price-drop deals page, refreshed live
Market pulse — inventory, medians, $/sqft, live
Neighborhood guides with head-to-head comparison

Guided journeys

Buyer intake wizard — five questions to a tailored search
Buyer School — 7-lesson email-drip course, themed to your market
Buyer & seller guides + 100-question FAQ at /guides and /faq
Living-cost twin — their rent vs. the home they love
Home-value studio — honest confidence range, rent-vs-buy, equity over time
Trusted-vendor directory published under your brand

Client accounts

Phone + PIN sign-in — no passwords to forget
Favorites with private notes & price-improved badges
Saved-search alerts with pause, quiet hours & homes-per-digest caps
Price-drop alerts on favorites — email and push
New-for-you match feed from their saved searches
Journey tracker — dreaming to keys, with tailored next steps
Offer-readiness checklist
Tour requests with preferred times + one-click confirmations
Tour boards — note threads with you on any saved home
Direct messaging with you, with email nudges
Under-contract purchase tracker through closing day
Seller workspace: value tracker, net-proceeds sheet, prep checklist, area snapshot

AI that stays honest

Listing-copy studio in three voices — facts only, you approve every word
CMA assistant grounded in real comparable data
Concierge chat that only speaks from listing data
Plain-English search — fair-housing-safe, keyword fallback if AI is unsure
Fair-housing-safe guardrails built in everywhere

The IWC Agent Platform — Complete Guide · Integrity Web Creations · (843) 263-0072

Feature list

What you get

The private back office: your leads, your marketing, your numbers — all in one place, all under your brand.

Back office & pipeline

Morning briefing: follow-ups due, tours in motion, overnight leads
Leads inbox — behavioral 0–100 scoring from real activity, in your email in under a second
Drag-and-drop pipeline board with undo & keyboard control
Lead drawer: timeline, notes, quick replies, propose tour times
Focus mode — work the queue one lead at a time
Command palette (Ctrl+K) — jump to any lead or page
Two-way client messaging with unread badges
Week-ahead calendar: tours, open houses, reminders
Dashboard analytics: sources, funnel, speed-to-lead ring, GCI pipeline
Signals: likely listers, 30-day benchmarks, brand-health audit
Commission-value ledger — log showings, negotiations & paperwork per deal; buyers see the timeline
Quick-reply templates, objection scripts, vacation mode, dark mode

Marketing studio

Reel Studio — listing photos become branded social videos
Single-property sites with QR, open-house kiosk & seller reports
Print-exact just-listed / just-sold postcards
Monthly newsletter drafted from live market data
Social calendar — a month of post ideas from your inventory
Market-minute script with teleprompter
Seasonal campaign kits matched to your market's calendar
Porch Report — branded one-page neighborhood snapshot
Review social cards + embeddable review widget
Branded email signature, one-click copy

The 28-tool kit

Win the deal — offer strength meter, tour route planner, focus mode, living-cost twin, investor mode, tour boards
Win the listing — farm areas, expired prospector, home-iversary report, open-house radar, showing log
Market the home — listing story, photo shot list, postcards, sunset planner, lifestyle tags
Grow the sphere — newsletter, social calendar, market minute, seasonal kits, Porch Report, review cards, neighborhood soundboard, client dates & gifts, referral tree
Close it clean — walk-through recorder, personalized buyer/seller guides, vendor rolodex
Plus a commission calculator on the hub — every tool detailed in Part 3

Foundations you never think about

Sub-second lead delivery with durable retry — no lead is ever lost
Bank-grade tenant isolation on every table (row-level security)
Bot defense on every public form — no CAPTCHAs for real clients
Rate limiting & input validation on every endpoint
WCAG 2.2 AA accessibility — every client can use your site
Fast everywhere — tested at phone, tablet & desktop sizes
SEO done right: schema, sitemaps, social cards from day one
Managed hosting, backups & updates — included

The IWC Agent Platform — Complete Guide · Integrity Web Creations · (843) 263-0072

2One monthly price. MLS data included. No setup surprises · no add-on fees · no long contract required

Solo

$249

per month

Solo Pro

$349

per month

Team

$599+

per month

	Solo	Solo Pro	Team
Complete platform & buyer accounts	Included	Included	Included
Live MLS data feed + IDX paperwork	Included	Included	Per-agent feeds
Reel Studio video maker	Included	Included	Included
Agent toolkit & client messaging	Included	Included	Included
Single-property websites	3 active	Unlimited + subdomains	Unlimited
AI concierge, copy studio & CMA	—	Included	Included
Design refresh	Annual	Quarterly	Quarterly
Support	48-hour	Priority same-day	Priority + onboarding

Setup: $750 one-time — waived with a 12-month commitment. Your MLS may bill a small IDX access fee directly (typically $0–$35/month by board) — we itemize it up front.

The data, done right. Your site displays MLS listings through your own IDX rights as a member — exactly the way your MLS intends. We register as your technology vendor, handle the paperwork with your board, and enforce every compliance detail (attribution, disclaimers, photo rules) automatically. Your data agreement. Your control. Your brand.

How it compares

Template IDX sites · $50–$200/mo

Generic design, portal-style search
No buyer accounts, video tools, or CRM
You look like every other agent in town

Premium platforms · $300–$1,500/mo

Beautiful — at three to six times the price
Long contracts, add-on fees for everything
Built for teams, priced for brokerages

And it keeps growing. Every plan includes the platform updates that ship as agents ask for new tools — the 28-tool kit in this guide grew exactly that way. Work that is unique to your business is quoted flat before we build it. Your platform a year from now will do more than it does today, at the same monthly price.

The IWC Agent Platform — Complete Guide · Integrity Web Creations · (843) 263-0072

3The user guide Every feature, with screenshots and how-tos

Welcome

This demo is your platform.
Here's how to drive it.

Everything on the demo is what your clients would see on your site — your name, your photo, your listings. The coastal markets shown are demo data; your build is themed to your market. Sign in below and follow along.

Demo accounts — sign in at the site footer or /login

Agent (the back office)

Dana Whitfield — demo agent

where Sign in → Agent tab
email demo@iwc.com
password iwc

Buyer (what clients see)

Demo buyer — or create your own

where Sign in → Customer tab
phone (843) 555-0000
PIN 123456

Buyers sign up with a phone number and 6-digit PIN — the login page pre-fills both demo accounts.

The five-minute tour

Browse Homes — type "3 beds under $500k with a pool", then try the map and Draw an area.
Open any listing — photos, price history, flood map, calculators, similar homes, tour request.
Sign in as the buyer — favorite a home with a note, save a search, message your agent.
Sign out, sign in as the agent — the portal greets you with your day already planned.
Open the Toolkit — 28 tools, then make a video in Reel studio.

Presentation tip: the homepage greets each visitor with the featured agent. Add ?persona=1 (male) or ?persona=2 (female) to the homepage address to switch the featured agent during a walkthrough — on your own platform, this is simply always you.

Where everything lives

/portal — dashboard, briefing & pipeline
/portal/messages — client message threads
/portal/tools — the 28-tool kit
/portal/calendar — your week ahead
/portal/farm — farm-area intelligence
/portal/reels · /portal/property-sites — studio
/portal/open-houses · /portal/cma · /portal/reviews

/account — client workspace (Overview · Buying · Selling)
/homes — search · /deals — price drops
/learn — Buyer School · /guides · /faq — education library
/start — buyer intake wizard
/market — market pulse · /insights — your blog
/storm-ready · /compare-costs — guides that win trust
/trust · /your-story — privacy & testimonials

The IWC Agent Platform — Complete Guide · Integrity Web Creations · (843) 263-0072

The public site

Search that keeps
buyers coming back

Plain-English search, map, filters, lifestyle chips, and a drawing tool — every search keeps them on your site, and every action becomes a lead with your name on it.

Homes search with lifestyle chips, filters and map

/homes — lifestyle chips up top, full filters, live map with Draw an area.

Search the way buyers talk

Type "3 beds under $500k with a pool" in the search bar — AI turns it into filters, fair-housing-safe, with a keyword fallback.
Or click Draw an area and drop points around the streets they want.
Save either search — drawn boundaries flow straight into saved-search alerts.

Lifestyle chips — your curation

You tag listings in /portal/tools/tags — waterfront, golf, acreage, whatever your buyers ask for.
Buyers tap a chip on /homes and see only homes you hand-picked.
The results page says so: "tagged by your agent — hand-picked, not keyword-matched."

Every listing page answers the real questions

Photo gallery, price history & similar homes
Climate & flood-risk panel — plain-English zones, live FEMA lookup, shareable flood page
True all-in monthly cost — taxes & insurance included
One-agent promise badge & listing-agent transparency

Tour request with preferred time slots
Questions land in your inbox with listing context
Anonymous visitors hit a soft gate after browsing
Concierge chat answers from listing data — and captures the lead

The IWC Agent Platform — Complete Guide · Integrity Web Creations · (843) 263-0072

Client accounts

A workspace for buyers
and sellers

Three tabs — Overview, Buying, Selling — as useful to your clients as it is to you, because everything they do here becomes signal in your portal.

Buying tab with match feed and favorites

/account → Buying — the match feed, favorites explorer, and tour-day builder.

Overview — the relationship

"Your agent" panel: your photo, plus a "what your agent has done" timeline of the showings, negotiations & paperwork you log
Live message thread with you, right on the page
Journey tracker: dreaming → touring → offers → keys
Purchase tracker with a keys-day countdown once under contract

Buying — the hunt

New-for-you match feed from their saved searches
Favorites with notes, price-improved badges & monthly-cost sort
Tour-day request builder — pick homes, pick times, send
Alert controls that respect them — pause, quiet hours, homes-per-digest cap
Share-my-shortlist link for spouses & co-buyers

Selling — the other half

Home-value studio — honest confidence range, rent-vs-buy, equity over time
Net-proceeds worksheet they can play with

Area market snapshot, live by city
Selling-prep checklist + walk-through valuation CTA

Every seller tool funnels to a valuation conversation with you — and your "Agent's take" (your corrected range and reasoning, recorded at /portal/cma) publishes right beside the model's estimate.

The IWC Agent Platform — Complete Guide · Integrity Web Creations · (843) 263-0072

The connection layer

You and your client,
always in sync

The platform's real job: keeping the agent and the client connected. Progress flows both directions automatically; conversation lives where the homes are.

Your side: /portal/messages — threads with unread badges and journey stage.

/portal/boards — buyers leave notes on saved homes; you reply inline.

Messaging

Buyers message you from their account — no app to install
You answer from /portal/messages; unread counts sit in your sidebar
Each side gets an email nudge when the other writes
Read receipts & journey stage at a glance

Progress flows both ways

Client saves, searches & tour asks become signals in your portal
You confirm a tour or move a purchase stage — they see it instantly
Commission-value ledger — showings, negotiations & paperwork you log become their "what your agent has done" timeline
Tour proposals: send times from a lead card; one click confirms

The purchase tracker — under contract to keys

On a lead card, press Start purchase tracker once they're under contract.
Move stages as the deal advances: offer accepted → inspection → appraisal → financing → clear to close → closed.
Tick the document checklist per stage; set the close date for a keys-day countdown.
Your buyer sees every step in their account — fewer "any update?" calls, more trust.

The IWC Agent Platform — Complete Guide · Integrity Web Creations · (843) 263-0072

The portal

Your day,
already planned

Sign in and the briefing tells you what matters: follow-ups due, tours in motion, what came in overnight — then a 10-minute plan to clear it.

Portal dashboard with briefing and analytics

/portal — the briefing, live stats with sparklines, speed-to-lead ring and GCI pipeline.

Leads inbox & pipeline

Behavioral scoring, 0–100 — views, favorites, return visits & tours, with plain-English reasons on each card
Smart tabs: all · hot · due · new · win-back
One-tap call, text, or email with listing context pre-filled
Slide-over drawer: timeline, notes, templates, tour proposals
Drag-and-drop board with 8-second undo

Work faster

Focus mode — one lead at a time, due follow-ups first
Ctrl+K palette — jump to any lead or page by name
Week ahead — tours, open houses & reminders in one calendar
Signals — likely listers & a brand-health audit on the dashboard
Morning agenda email — your day in your inbox, including client dates
Dark mode — for evening lead-checking

Speed wins deals: new leads hit your email in under a second, with durable retry behind the scenes so nothing is ever lost — and the dashboard's speed-to-lead ring keeps your average first response honest.

The IWC Agent Platform — Complete Guide · Integrity Web Creations · (843) 263-0072

Marketing

A media team
in your sidebar

Videos, single-property sites, postcards, newsletters and social posts — generated from your listings, branded to you, ready in minutes.

Reel Studio — video in a minute

Open /portal/reels, pick a listing, press Load.
Choose photos — the numbers show play order.
Pick a format: Reel 9:16, square, or widescreen.
Pick a badge (Just Listed, Open House…) and pace.
Preview, then Render — an MP4 drops, ready to post.

Renders happen in your browser — nothing uploads anywhere. The outro adds a scannable QR to the listing, and 3 ready-to-paste captions sit below the download.

Property sites, QR & kiosk

From /portal/property-sites, pick a listing, add a headline, Launch.
Copy the link or download the QR code for yard signs & ads.
Open Open-house kiosk on an iPad at the door — each guest becomes a lead + auto thank-you.
Hit Seller report for a print-ready performance update — or send the seller a live no-login pulse link that updates itself.

Live example: /p/804-pelican-flight-dr

/portal/property-sites — every listing gets its own site, QR code, kiosk and seller report.

The always-on channels

Newsletter builder — a market letter drafted from live data; edit, copy, send
Social calendar — a month of post ideas from your actual inventory
Market minute — a 60-second script with teleprompter

Postcards — print-exact just-listed / just-sold cards
Review cards & widget — turn reviews into social posts and an embed
Seasonal kits — campaigns matched to your market's calendar

The IWC Agent Platform — Complete Guide · Integrity Web Creations · (843) 263-0072

The toolkit

28 tools other
platforms don't have

Everything computed from live platform data, nothing to configure. Five groups, one hub: /portal/tools.

The Toolkit hub — five groups, from winning the deal to closing it clean.

Win the deal

Offer strength meter — gauge an offer against recent local closings, client-ready breakdown
Tour route planner — order a showing day by distance; print or export the itinerary
Focus mode — the queue, one lead at a time
Living-cost twin — current home vs. the one they love, side by side
Investor mode — yield & cash-flow from the buyer's own rent assumption, plus the 1031 clock
Tour boards — talk through saved homes note by note

Win the listing

Farm areas — turnover, absorption & heat by ZIP from live data
Expired prospector — withdrawn & expired listings with an outreach letter ready to send
Home-iversary report — a yearly market check-in for past clients; the softest listing ask there is
Open-house radar — everything opening this weekend, mapped for caravan planning
Showing log — every showing with feedback; feeds seller reports and your mileage CSV

The IWC Agent Platform — Complete Guide · Integrity Web Creations · (843) 263-0072

Market the home

Listing story — narrative remarks in three voices, built only from the listing's facts
Photo shot list — a room-by-room photography checklist per listing
Postcards — print-ready, branded and sized
Sunset planner — golden-hour windows per listing for photos & evening showings
Lifestyle tags — tag whatever your buyers ask for — waterfront, golf, acreage; they filter by it instantly

Close it clean

Walk-through recorder — final walk-through checklist with photo notes & a printable report
Personalized guides — the /guides library with your name, photo and contact baked in
Vendor rolodex — your lender-to-landscaper list, published as a branded public page

Spotlight: the tag loop

Open /portal/tools/tags and toggle "Private dock" on a listing.
Visit /homes — the chip now returns your hand-picked homes.
Buyers see "tagged by your agent" — curation no portal can copy.

Grow the sphere

Newsletter builder — monthly market letter from live data
Social calendar — a month of posts from your inventory
Market minute — 60-second script + teleprompter
Seasonal kits — ready-to-send campaigns
Porch Report — one-page neighborhood snapshot for your farm
Review cards — published reviews become social cards + an embeddable widget
Neighborhood soundboard — the local intel only you know, published where buyers look
Client dates & gifts — birthdays & closing anniversaries surface in your morning agenda
Referral tree — who sends you business: chains, counts & champions

Spotlight: never miss a date

Add a birthday or closing date in /portal/tools/gifts.
It recurs yearly and rides your 7 a.m. agenda email when it's near.
Gift ideas sit next to each date — thoughtful in thirty seconds.

Spotlight: taxes, done

Log showings as you go in /portal/tools/showings.
Mileage is computed per day, automatically.
Export the IRS-ready CSV at tax time. That's it.

The IWC Agent Platform — Complete Guide · Integrity Web Creations · (843) 263-0072

The long game

Clients you keep
for decades

Education and trust features turn one transaction into a client for life — and every one of them carries your name.

Buyer School — themed to your market

A 7-lesson course at /learn — on the demo it covers coastal topics; yours covers what your buyers ask
Clients enroll in one click; lessons arrive as a gentle 2-day email drip
Their progress shows in their account — and in your portal
You become the agent who taught them the market

Published under your brand

/guides + /faq — buyer & seller guides and a 100-question FAQ, accurate to today's rules and figures
/vendors — your trusted local pros, one branded page
/storm-ready — the seasonal-risk guide, tuned to your market's weather
Neighborhood soundboard intel on every area page

Security your clients never have to think about

Row-level security isolates every tenant's data at the database
Every endpoint rate-limited and input-validated
Bot defense on all public forms — no CAPTCHAs needed

No client passwords to breach — phone + PIN accounts
WCAG 2.2 AA accessibility, verified with automated gates
Privacy policy & data controls at /trust

Questions during your tour? Call or text Aaron Smalls at (843) 263-0072, or email asmalls@integritywebcreations.com. Want the demo re-branded with your name, headshot, and market before you decide? That takes us one day.

See it live, built around you

iwc-realtor-platform.vercel.app

Integrity Web Creations · Beaufort, SC · asmalls@integritywebcreations.com · (843) 263-0072 · www.integritywebcreations.com

The IWC Agent Platform — Complete Guide · Integrity Web Creations · www.integritywebcreations.com

Your own real estate platform.Your face on the door.

Your own real estate platform.
Your face on the door.